The International Business Forum (IBF) is the only Georgian company hosting international forums, masterclasses, conferences and events. Seven events are planned within the scope of IBF this year: Digital Marketing, Project Management, Strategy Planning, Sales Management, HR Management, Public Relations and Branding. The digital marketing event will take place on June 27 at Tech Park Tbilisi. Daniel Marote, Professor at IE Business School and Founder of digital marketing agency Hydra, will host the masterclass. The first part of the event will be theoretical, while the second will offer a workshop where participants will have the opportunity to analyze cases. The main topics of the event are:
• The biggest enemy for clients is spam messages from businesses;
• 92% of brands will spam users this year;
• People don’t like you to sell to them, they want to buy;
• To win people’s pockets you first need to win their empathy;
• Empathy is the newest most important asset businesses should be working today;
• Digital transformation is not about technology, it’s about people and company culture;
• Happy employees make happy clients.
The main objective of IBF is to develop the sphere of narrow professions and hold master classes in these narrow segments. IBF hosts professionals from specific areas who share their experience and offer advice on what works and what does not. The aim is also to connect people within the same profession and create an interesting, comfortable day where they will have the opportunity to learn.
International Business Forum was founded in 2015 in Georgia and its core activities include hosting international speakers in Georgia. Brian Tracy and David Allen visited Georgia in an event organized by IBF. A large event in Leadership was hosted in Batumi where managers from the Caucasian region and Georgia attended a two-day forum. The previous two-day forum, held in Tbilisi hosted Sales Gurus: Ania Jakubowski, General Manager of Coca-Cola, Evgeny Kotov, Number One Sales Trainer in Russia, Pierandrea Quarta, Global Brand Manager of Procter & Gamble, Gil Petersil, Networking Guru, Haseeb T. Hasan, Coach. Participants from Georgia included Trainers Davit Chikvaidze, Tornike Guruli and Vakhtank Kordzaia.
Sponsors of the event include SEU Development, a construction company that has been operating on the market since 2014. SEU Development has completed several construction projects, including Georgian National University’s old and new building, and its current project is the “Green Yard” Residential Complex located in the Saburtalo District.
By Anna Zhvania
14 June 2018 20:59